Halloween - American Horror Story
h Club
The Challenge
The annual Halloween party for h Club members is always a big event but the club’s numbers were lacking and so the party needed to be extra special.
Insight & Strategy
The final season of American Horror Story had been on the previous year and so I decided to do the best of the American Horror Story series’ in different rooms/floors across the club and give members a fully immersive experience. Across three floors of the club I curated “Freak Show”, “Coven” and “Asylum” all with relevant decorations, props, music, partners, actors and experiences including freak performers, Tarot reading, lie-detector tests as well as special cocktails and canapés.
New member application numbers at the end of that year was up 20% from previous year
Solution
Sell-out of tickets ahead of time, new member application numbers at the end of that year was up 20% from previous year. Good social media engagement.
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