World Book Night
h Club London
The Challenge
h Club members were lovers of books, films and writing, but needed a big entertaining event that was engaging to a large audience and created a buzz around the club to help get more members.
Insight & Strategy
Celebrate World Book Night with an all-star line-up. I secured a host of well-known authors and actors to come and perform, reading a passage from their own book or one of their favourite books. Talent included Jason Issacs, Michelle Collins, Mike Gayle, James Purefoy, Louise Doughty, Joanna Trollope and Tim McInnerny.
a 25% uplift on new member inquiries
Solution
A sold out event purely from members, journalists attending with London press pre and post-event and a 25% uplift on new member inquiries the week following the event.
Contact Us
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